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AI & wellbeing

Last updated 21 October 2026

Need to talk to someone now? Free call or text 1737 any time to reach a trained counsellor. Youthline: 0800 376 633 or free text 234. If you or someone else is in danger, call 111.

About the AI coach

The coach in Week by Week is an AI system built on Claude, made by Anthropic. It's not a person, even though it talks like one. It's designed to be honest, warm and strengths-based, to respect your no-gos and to say clearly when a path is under pressure from AI.

What it can't do

If things get hard

Help comes first. If you tell the AI coach you're feeling hopeless or thinking about hurting yourself, or you talk about drugs or alcohol, violence or abuse, it gives you help numbers straight away and encourages you to reach out to someone today. The numbers also appear above its reply, and “Need help now?” is always in the menu. You may also see them if you write something like that in an answer, a check-in, a win, a goal or a habit. The check can miss things. Nobody is told automatically – not your school and not your parents. Please reach out:

Something not right?

If the AI coach says something wrong, hurtful or unsafe, please tell us at hello@week-by-week.com (with your username if you're comfortable). We review every report.