Help your teen find their direction. Let the choice be theirs.
“I don't know what I want to do” is normal – and you don't need the answers either. Ask good questions, open doors and back your teen's choices. Week by Week gives them their own AI coach to explore what fits, one small step a week.
Free for your teen when their school uses it · Nickname only, no real name · No ads, no selling data
Transcript
“I don’t know what I want to do.” If that sounds familiar, you’re not alone. And you don’t need to have all the answers.
Week by Week is an app with an AI coach that helps your teen recognise their strengths, explore career options and choose one manageable next step. It starts with everyday life.
Helping Dad paint the garage. Supporting a junior sports team. Getting through a busy shift at work.
Your teen might not think these experiences say much about their abilities. The AI coach helps them explore the skills they could show, using examples from their own life.
Many teenagers feel they have no skills at all, and that can knock their self-worth. Week by Week helps them see they have more skills than they think – and how valuable those skills are in a workplace. From there, they explore possible careers and ways to get started, through work, apprenticeships, training or study.
The AI coach explains its suggestions. Your teen decides what’s worth a closer look. Then they choose one small step for the week.
Look into a course. Ask someone about their job. Find out about a workplace visit.
If the week gets busy, they can choose something smaller. For you, that gives conversations a starting point. “What did you discover?”
“Is there anything I can help with?” Your teen chooses what to share. You can support them while leaving the decisions in their hands.
They sign up with a nickname. There are no ads, and Week by Week doesn’t sell their data. The AI coach can’t do it alone.
It supports the guidance your teen gets from you and their school’s careers adviser. If their school uses Week by Week, there’s no cost for your teen. Personal plans are available too.
Watch Anna’s story further down this page – a fictional example – to see how it could work in everyday life. Then invite your teen to explore the demo. Week by Week.
Help your teen find their direction. Let the choice be theirs.
Common worries, honest answers.
“They have no idea what they want to do.”
Very common. By age 15, 39% of students are unclear about their career expectations, according to an OECD study of teenagers in 81 countries. They don't need a life plan yet. A good next step is enough.
“They're always on their phone.”
In Week by Week your teen can set their own phone-time goal and plan a realistic week around it – their goal, not a rule from you.
“Good at stuff – just not school stuff.”
A win can be small: a busy shift, helping at home, warming up the younger players before a game. Your teen adds what happened and what they did. The AI coach suggests skills it could show and where they might help at work – your teen changes anything that isn't accurate.
“Uni, a trade, work? We don't know either.”
Your teen sees career paths that fit them – with why, and how AI may change the work. Nothing is decided for them.
How it works for your teen.
Week by Week is an AI coach that helps your teen find their true calling.
Strengths first
We start with your teen's strengths and skills, to set a positive tone and discover what they actually enjoy and are good at. This happens in an ongoing conversation over weeks, months and years, with follow-up questions and check-ins. The AI coach aims to really get to know your teen.
Skills employers look for
The AI coach translates these insights into real-world skills that employers seek.
Realistic career paths
It then shows realistic career paths: apprenticeships, jobs, study, even their own business. Each one comes with concrete first steps and shows where on the path your teen already is. Many teens have low self-esteem and feel they have nothing to offer. This shows them they already have more to offer than they think.
One step a week
Weekly check-ins keep them moving towards their goal. We chose weekly goals because they suit teenagers better than long-term goals. A step for this week, like “Ask your local hospital if you can do a walk-along”, is better than “Find out how to become a nurse”.
Room to change their mind
Interests change, so the AI coach stays flexible. When your teen adds something new, it looks at their paths again. It doesn't flip-flop. It keeps as many options open as it can, so a change of direction stays manageable.
Privacy and safety built in
Your teen signs up with a nickname, not their real name. Their school sees who's active, not what they write. You see what your teen chooses to show you.
Also in the app: goals with milestones that change only when your teen edits them, or after they tell the AI coach something that affects them (announced first, with “Not now”), a realistic week plan, any current job ads near them with an AI match estimate, CV help and a mentor helper that drafts a message to someone they trust.
One teen, six weeks – what it looks like at home.
Anna, a made-up 16-year-old, uses Week by Week's AI coach through her school. Watch her take small weekly steps around school, tennis and visits to her Nana. Stay for the end: she answers what parents ask – cost, privacy and who decides.
A use case: Anna is made up – every app screen is real. Illustrations and voice made with AI · 5:08 min
Transcript
I'm Anna. I'm sixteen, and I'm from Nelson. My story is made up, but the app you'll see is real. Everyone keeps asking me what I want to do after school. I always say, “Something with people, I guess.” Translation: no idea. What I don't mention is that I've been helping Nana every Wednesday for two years. Mostly cleaning her kitchen and keeping her company.
Last winter, I noticed she kept forgetting to drink. So I put a jug of water on her table. We started marking a little tick for every glass. She grumbled. Now she tries to beat her own score. Then our school started using Week by Week, an app with an AI coach. I thought it would tell me what job to do. It asked me about the things I already did. Like helping Nana. What did I actually enjoy about it? I hadn't really thought about that.
“I like noticing what would help,” I said. “And then doing something about it.” I'd never put it like that before. I told it about tennis, helping Nana, and a science result I was proud of. They showed up as little wins in the app. Then it helped me see the skills behind those things. Being reliable. Noticing when someone needs help. Sticking with something. And each skill had an example from my own life.
I'd never thought I had much to put on a CV. Turns out I had somewhere to start. Next morning on the bus, I looked at my career suggestions. Nursing was one of the options. The app showed how it connected with the things I'd told it, and what the training would involve. I'd never really pictured myself as a nurse. Now I wanted to find out more.
My first step was to compare two nursing courses and check their entry requirements. Chemistry and I aren't exactly friends. So I wrote down a question for our careers adviser. “Which subjects would keep nursing open for me?” The next Sunday, my cousins and I made a roster so Nana gets weekend visitors too.
At my weekly check-in, I added that as another win. The app helped me put a name to what I'd done. Organising people. Making a plan that actually works. Then practice exams hit. I was wrecked, and my next step didn't happen. I told the app and waited for the guilt trip. It suggested something smaller. Save one nursing course to look at after exams. That, I could do.
When our tennis coach got sick, I helped run the junior session. Twelve kids. I managed. Nobody cried. I logged it as a win, and the app helped me recognise another skill: leading a group. I asked what that might mean for my career options. Nursing still interested me. But now I could see another possibility for later. Leading a nursing team.
Turns out I like getting people organised, too. Sue next door is a charge nurse. The app helped me draft a message asking if I could ask her a few questions about nursing. I checked it and sent it myself. Her first piece of advice? “Get good at nursing first. Managing can come later.” That made sense.
Then I looked at a local care job in the app. It listed first aid as one of the requirements. I didn't have that yet. I tapped “Work on skill” and made a first aid course my next step. That weekend, I was practising CPR on a dummy called Gary. Gary made it. Through Connect, I also found three other tennis players at school. We use nicknames, and messaging has safety checks built in.
Now we play doubles at lunch. I'm the worst. Don't care. Last Wednesday, Nana asked me too. “So, what do you want to do after school?” “Nursing,” I said. “I'd like to start on the wards. And one day, maybe, lead a team.” Nana smiled. “Well, you've been practising on me for two years.” I haven't got my life sorted. The app never promised I would. But this direction feels like mine. I picked it myself.
And for the parents watching: my school provides access, so there's no cost to me. I signed up with a nickname, without giving my real name or email. I choose my goals and agree to my next steps. And when life gets busy, I can take things at my own pace.
How to help your teen choose a career
You don't need the answers. Your part is to ask, listen and open doors – and to leave the decision with your teen.
Ask about their paths, not their plan.
“Which of your paths surprised you?” opens more doors than “So what are you going to do?”.
Listen for the why.
If they're drawn to something you wouldn't pick, ask what appeals to them about it. The reason often tells you more than the job title.
Open doors, then step back.
A cousin who's a nurse, a neighbour who runs a business, a workplace you could visit – offer the introduction and let your teen decide whether to follow it up.
Celebrate the small steps.
An email to an employer or a booked taster day is a big deal at 16. Notice it out loud.
Make room when life gets busy.
Exams, sport, a rough week – a smaller step still counts. That's how the weekly check-in works too.
Let it be theirs.
You don't see what your teen writes, and their school's dashboard doesn't show it. That's why they can be honest. If they want to show you their paths or weekly plan, let them choose when.
Questions that open things up
- “What's something you did lately that you were proud of?”
- “Which job would you want to try for a day?”
- “Is there anyone you'd like to ask about that job? I might know someone.”
- “What's your step this week – anything I can help with?”
Wondering where else your teen can get careers help? Our career advice guide for teens covers the school careers adviser, Tahatū and other free services in NZ.
What Week by Week doesn't do.
It doesn't decide for your teen.
It suggests paths and steps; your teen chooses. The paths are starting points to explore, not a test result or a verdict.
It doesn't promise outcomes.
Nobody can promise a job or say exactly how AI will change work. The AI coach is honest about that.
It can be wrong.
It's AI. Job listings and course details come from the web, so check them with the employer or provider before acting on them.
It isn't a counsellor.
If something sounds serious, the AI coach points your teen to 1737 and a trusted adult, and “Need help now?” is always in the menu. Nobody watches your teen's coaching conversations live. An automated check looks for signs of crisis in much of what your teen writes, so it can show them where to get help. It can miss things. It doesn't alert you or the school.
It doesn't nag.
There are no notifications. If your teen takes a break, nothing pings them – they pick up where they left off.
It doesn't replace people.
It works best alongside you, the school's careers adviser and Tahatū, the government's free careers website.
What you can see – and what stays private.
No parent account, no parent dashboard, and the school's dashboard only shows basic activity. That's deliberate: teens are more honest when their answers are private, and honesty is what makes the AI coaching useful.
Privacy & safety in detail- You see what your teen chooses to show you – their paths, goals or weekly plan, on their own screen. No reports, no notifications.
- Their school's dashboard shows their nickname, age, year level, when they joined and were last active, and how many AI credits they've used. Not what they write.
- No ads, no data sales. We don't sell data and we don't show ads.
- Voice typing is optional. It uses the browser's own speech service to turn speech into text. The audio goes to the browser's maker, for example Google (Chrome), Microsoft (Edge) or Apple (Safari). We only get the text, not the recording.
- Delete any time. Your teen can delete their account in the app or through their school.
Free through school.
Through your teen's school
Free for your teen. The school pays for a licence, and your teen never sees a payment screen.
On your own
NZ$5.90 a week, NZ$19.90 a month (save 22% compared with weekly) or NZ$149 a year (save 37% compared with monthly, 51% compared with weekly) – all incl. GST. Plans renew automatically; cancel any time. See pricing
Ask your teen's school.
If the school already uses Week by Week, your teen can get the code from their careers adviser or a teacher. If not, send this to the careers adviser or principal.
Questions first? Contact us. Something to try tonight: if your teen is 16 or older, they can try the AI coach. No sign-up needed. Under 16, there's no demo. If they sign up on their own, they give us your email and we ask you to say it's OK first.
Helping your teen, one conversation at a time.
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What you'll want to know.
Is Week by Week free for my teen?
Yes, when their school uses it – the school pays and your teen never sees a payment screen. On their own, it's NZ$5.90 a week, NZ$19.90 a month (save 22% compared with weekly) or NZ$149 a year (save 37% compared with monthly, 51% compared with weekly), incl. GST. See pricing.
Can I see what my teen writes, or get updates?
No. There's no parent account or dashboard, and no reports or alerts about what they write. Their school's dashboard doesn't show what they write either. It only shows basic activity. If your teen is locked out, a teacher can give them a temporary password. It works for 24 hours and opens their account, and your teen can see the reset in the app. If your teen wants to show you their paths, goals or weekly plan, they can do that on their own screen.
How can I help without taking over?
Ask open questions, listen for the “why”, offer introductions to people you know and notice small steps. Leave the choice of path – and of each week's step – to your teen. A step they chose is one they own.
Is it safe for my teen to talk to an AI?
Built to be strengths-based, honest and careful – but like any AI it can get things wrong, so check job and course details with the employer or provider. It won't promise outcomes and respects what your teen says they don't want. If something sounds serious, it gently points them to 1737 and a trusted adult first. It's an AI careers coach, not a counsellor. No real name or email address of their own needed.
What if my teen stops using it?
That's fine. There are no notifications, so nothing nags them, and they can come back any time and pick up where they left off. A low-key “How's your step going?” from you may help more than a reminder would.
What age is it for?
Through a school: ages 13 and up – mainly Year 11 to 13 students and school leavers. On their own, it's ages 13 and up too. If your child is under 16 and signs up on their own, they give us your email. We send you a link to say it's OK. Until you say yes, the AI coach stays off and nothing can be paid for. After that, you choose a plan together and you pay. We use your email only for this and for payment notices.
Can my teen talk to other students?
Only if they join Connect – until then, nobody can see them there.
- Ages 13+. By default only students from their own school with a shared interest, in their age group (13–15, 16–17, 18–30).
- Under 18, Connect is only for students who joined through their school. If your teen signs up on their own, or later moves to a personal plan, it isn't available.
- Nicknames only. The AI checks every message before it's sent, but automated checks can miss things.
- Under-18s can't share phone numbers, addresses or social media names.
- They can block and report anyone – reports go to our team.
Schools can't switch Connect off, but your teen never has to use it.
What happens if the school stops using Week by Week?
AI features and editing pause, but your teen can still log in and read everything for at least 120 days. To keep going, they can choose a personal plan: their account then moves out of the school, the school no longer sees it, and everything they've saved stays. If your teen is under 16, they give us your email and we ask you to say it's OK. Until you do, there's no AI coach and no payment. If your teen doesn't choose a plan, their account and content are deleted 12 months after the school stops using Week by Week, unless the school or your teen deletes them earlier.
Does it sell data or show ads?
No. We don't sell data and we don't show ads. Students can delete their account at any time.
Will it push my teen towards university or a trade?
Neither. It looks at what drives your teen and suggests paths that fit – which might include university, an apprenticeship, work, training or, if they'd like, starting their own thing – with an honest look at each. Your teen decides what to explore.
What if my teen can't pick one path?
That's normal. The AI coach prefers steps that help several options at once. When a step does, it says which paths it helps. A step for one path can come first when timing matters, like an application deadline.